In this special anniversary year, Butterbeer season is back once again and bigger than ever! From 1st March until 31st May, fans can celebrate the most iconic of wizarding world flavours with limited-edition treats, exclusive merchandise, and themed experiences inspired by the beloved beverage, with magical moments unfolding across retail partners and Harry Potter destinations worldwide. †
New Butterbeer products to look out for in 2026
Something sweet
Especially for Butterbeer season, Coffee Mate® have created not one, but three new delectable products inspired by the Harry Potter films. Upgrade your coffee routine with Butterbeer Flavoured Zero Sugar Creamer, Coffee mate Butterbeer Flavoured Creamer, and Butterbeer Flavoured Cold Foam Creamer. and bring a hint of magic to your mug.
Peeps have got in on the action too as they celebrate Butterbeer Season and Butterbeer Season with their Butterbeer Flavoured Marshmallow Chicks exclusively at Walmart.
McCormick® have promised to add a sprinkle of magic to your everyday favourites with their Harry Potter™ Butterbeer Finishing Sugar and Butterbeer Flavour. Mix a dash of Finishing Sugar into your bakes to add a caramel flavour and hint of vanilla. Or add a splash of Butterbeer Flavour to recreate the vibes of this wizarding drink.
In the US, Cinnabon will be the first national restaurant partner to take part and make magic in Butterbeer Season, unveiling a Butterbeer Bon and a Butterbeer-inspired beverage.
Meanwhile, the UK’s no.1 cookie brand, Maryland, have teamed up with Harry Potter to launch a limited-edition Butterbeer cookie with a caramel flavour inspired by this wizarding drink.
Exciting new products
The legendary branding of the wizarding drink goes beyond flavour, inspiring some of our friends to create magical products to get your hands on this Butterbeer Season.
Timex are celebrating the magic of style with their Butterbeer watch. With a blue woven strap, gold-tone face, and a charming Butterbeer mug icon at the centre, it would make a fashionable edition to any Harry Potter fan’s collection.
Speaking of collectibles, the Harry Potter ‘Butterbeer’ 3D iPASS card is a must-have for fans. Available from 4th March at 7-ELEVEN stores, Eslite online store, and Eslite physical bookstores throughout Taiwan, from the flowing, amber Butterbeer-esque effect, to the 3D cup shape and not forgetting the rich foam detailing, this card will add a wizarding twist to your journeys.
With its vintage-inspired designs, golden hues and wizarding world motifs, the Butterbeer range from EB Games & Zing Pop Culture captures the wizarding beverage’s warmth and nostalgic charm perfectly. With goodies such as a miniature tankard keychain, a set of four stylized coasters, a detailed glass mug, and a bold unisex T shirt, fans can bring the Butterbeer vibes into everyday life. The Butterbeer range will be available in over 130 Zing Pop Culture and Hybrid stores as well as being available on both Zing Pop Culture and EB Games Websites. Check your local store for details.
Available at Albertsons, The Brendon Harry Potter Imagine Ink with its 16 page booklet and mess free Magic Ink marker that reveals hidden colours and surprises (no Revelio needed), is perfect for the young witch or wizard in your life.
As is the Harry Potter & Sticker-By-Number Crystal Masterpiece: Butterbeer Sweets & Treats. Also available at Albertsons, add a bit of razzle dazzle to Butterbeer season by creating your own sparkling Butterbeer themed artwork using epoxy jewel stickers. Includes a wooden frame and instructions, all in a display ready box.
For the fashionistas among you, step into Butterbeer Season in style with the Harry Potter Butterbeer Collection by Human. Taking inspiration from the warm tones and comforting flavour of this wizarding delight, this collection features sleek, sporty silhouettes. Evoking the atmosphere of the Leaky Cauldron expressed through a clean, modern aesthetic it’s the perfect mix of the magical and Muggle worlds.
Some Butterbeer Season staples are set to make their return
Back by popular demand, Goldfish® Butterbeer Flavoured Grahams are returning to the US for a limited time beginning this March. Inspired by Butterbeer, this playful snack is packed with butterscotch flavour.
Meanwhile, Hershey’s have also decided to bring back their popular Harry Potter Butterbeer Kisses to the US for the season. With a butterscotch flavour and limited-edition Harry Potter packaging, they are both collectible and shareable.
Especially for Butterbeer Season, in the US, Keebler are bringing back their special-edition Butterbeer Fudge Stripe Cookies with four unique cookie designs inspired by the Harry Potter films, for a limited time only.
Another returning favourite, which is perfect for Harry Potter fans who love to keep their nails on point, is Orly’s Harry Potter Butterbeer-inspired nail collection. Infusing beauty routines with the signature scent of Butterbeer, this limited-time range includes the Butterbeer Scented Iridescent Nail Polish Topper, Scented Nourishing Cuticle Oil, Scented Hydrating Cuticle Froth and Scented Quick Dry Nail Spray. Available from 1st March, fans can find the sweet-smelling range at orlybeauty.com and Ulta.com.
Did someone cast Reducio here? Because these teeny tiny and totally adorable Harry Potter Butterbeer Mini Mug Set from Running Press is making its return this Butterbeer season. Available worldwide, this 3-1/2 inch Butterbeer glass mug also comes with a 48-page guidebook on Butterbeer, alongside a coaster to catch those rings.
Celebrate Butterbeer season with events around the world
Butterbeer Season is not just about whimsical products and there are plenty of ways it will be bringing the magic to fans.
Starting with the return of the touring Butterbeer Trucks that will be hitting the road once again as the deliver Butterbeer to fans. That’s just the tip of the iceberg of the Harry Potter-themed fun. There will be pop-up activities, themed in game celebrations and activities in Zynga’s Harry Potter: Puzzles & Spells and Jam City’s Harry Potter: Hogwarts Mystery, special in store moments and limited time offerings at official Harry Potter locations worldwide.
Remember to keep an eye on our website as we update you on all the locations of where you can join in the fun as we have them.
Let’s not forget, Butterbeer is most delicious when shared with friends. If you’re old enough, check out our social channels which will make it possible to do just that! In April, fans can treat their loved ones to a Butterbeer! Details on how to get involved will be shared in the coming weeks.
Europe
Butterbeer Season celebrations will be in full swing at Warner Bros. Studio Tour London – The Making of Harry Potter with plenty for fans to get involved with.
Starting off with their Butterbeer Bar where Hot Butterbeer will be available for the first time ever. There will be plenty of other delicious delights making their debit too including Butterbeer Fudge and Butterbeer Bundt Cake. If that’s not enough, Butterbeer Pancakes, Butterbeer Lattes and Butterbeer Cake will also be available for purchase.
Fans will also have the opportunity to win some magical prizes as the Studio Tour are hosting a Butterbeer Competition. One lucky winner will receive two tickets to the Studio Tour and a Butterbeer feast. Two Runners-up will each receive a Butterbeer bundle from the Harry Potter Shop. Fans will be able to enter through the Studio Tour website from 2nd March 10:00 GMT – 29th March 23:59 GMT.
Throughout Butterbeer Season, Studio Tour visitors will also be able to scan a QR code to take part in a quiz all about the pubs of the wizarding world. From the Leaky Cauldron to the Hog’s Head Inn, fans can test their knowledge of the wizarding world inns.
For fans in France, from 6th – 31st May, the popular restaurant Au Bureau will be rolling out their Butterbeer inspired celebration across 215 locations. Fans will be able to tuck into specially created treats in a restaurant setting, dine in wizarding themed décor and enjoy Harry Potter themed fun. That’s not all! Special Butterbeer products will also be available for fans to discover at Paladone and Pyramid, stay tuned for more announcements in the coming weeks.
Fans who are attending Harry Potter: The Exhibition can enjoy a refreshing glass of Butterbeer Enjoy after enjoying the enchanting exhibition in both the Dresden and Budapest retail shops. They will also have the opportunity to experience specially themed after hours events and explore exclusive merchandise available year round – perfect for collectors and world of Harry Potter enthusiasts.
North America
The celebrations will continue at the Harry Potter Shops in New York and Chicago where they will debut delicious new Butterbeer themed food and drinks, including Butterbeer Time Turner Cookies, Butterbeer Cake Jar and Butterbeer Rice Crispy.
In Texas, fans attending the Harry Potter: The Exhibition will be able to enjoy this iconic wizarding beverage after attending the exhibition at the Dallas retail shop. Fans can also experience specially themed after hours events and explore exclusive merchandise available year round – perfect for collectors and world of Harry Potter enthusiasts.
The excitement doesn’t stop there! Fans can celebrate Butterbeer Season within The Wizarding World of Harry Potter at Universal Studios Hollywood, and all three themed areas of The Wizarding World of Harry Potter at Universal Orlando: Diagon Alley in Universal Studios Florida, Hogsmeade in Universal Islands of Adventure and Ministry of Magic at the all-new Universal Epic Universe.
Both destinations will debut exclusive treats, including the new signature item of the season, the Butterbeer Waffle, available for a limited time at the Three Broomsticks in Hogsmeade and the Leaky Cauldron in Diagon Alley. The fan-favourite Butterbeer Cream Puff will also return to Universal Studios Hollywood, while Universal Orlando will introduce limited-time treats including a new Butterbeer Cupcake, Butterbeer Cookie Sandwich, Butterbeer Candy Apple and Butterbeer Shortbread Bar available exclusively at Honeydukes in Hogsmeade and Sugarplum’s Sweet Shop in Diagon Alley, plus a Biéraubeurre (Butterbeer) Crème Brûlée available at Café L’air de la Siréne in the Ministry of Magic.
Butterbeer Season will also mark the debut of Butterbeer-flavoured truffles and macarons at Universal Orlando, which will be offered year-round at the K. Rammelle confectionary shop in The Wizarding World of Harry Potter – Ministry of Magic at Universal Epic Universe.
A new assortment of Butterbeer-themed merchandise will also be available for purchase to commemorate the season, including a Spirit Jersey, t-shirt, bucket hat and more. Guests can shop the new collection at various retail locations across The Wizarding World of Harry Potter at Universal Orlando and Universal Studios Hollywood or online at shopuniversal.com.
Latin America
We all know the importance that chocolate plays in the Harry Potter stories. Combine that with Butterbeer and you’re in for a treat! Cacau Show will debut two Butterbeer inspired chocolate treats: a milk chocolate bar and a milk chocolate truffle, both filled with creamy Butterbeer flavour. Fans can also enjoy a collectible combo featuring a themed mug and seven Butterbeer truffles. Products launch in March, online and across more than 5,000 Cacau Show stores nationwide.
Riachuelo will be encouraging to wear their love of Butterbeer with pride as they introduce a Butterbeer inspired collection featuring six coordinated items, available online and at FanLab beginning March 2026. The range includes a collectible Butterbeer ‘B’ crest mug; two graphic T shirts inspired by Hogsmeade, the Three Broomsticks, and vintage wizarding design; and accessories including a metal bottle opener, branded lanyard, and enamel style Butterbeer crest pin.
Finally, fans can also take part in Butterbeer tastings at select Cacau Show stores and Riachuelo FanLab locations, with participating venues to be announced via official social channels.
Asia
The Butterbeer celebrations truly are a global event. Over at The Wizarding World of Harry Potter at Universal Beijing Resort, fans can enjoy the specialty Butterbeer Cream Puff for a limited time to get in the spirit of Butterbeer Season as they explore The Wizarding World of Harry Potter – Hogsmeade. New Butterbeer-themed merchandise will also be arriving to Universal Beijing Resort this Spring, including a limited-edition, collectible Harry Potter 25 Years of Magic Butterbeer Stein.
Harry Potter fans in Japan will be able to join in the fun too as they can look forward to Butterbeer themed activities and surprises, including exclusive licensed products and magical experiences.
For the first time ever at The Wizarding World of Harry Potter at Universal Studios Japan, guests can enjoy a limited‑time Butterbeer Cream Puff as part of Butterbeer Season, along with Butterbeer‑themed merchandise at Filch’s Emporium of Confiscated Goods.
In Singapore, there are new delights to be disocvered at Harry Potter: Visions of Magic, where guests can enjoy limited edition Butterbeer treats including a Butterbeer cupcake, cake pop, and macaron – available for a short time only. Visitors can also take advantage of special limited time ticket packages, plus enjoy Butterbeer themed giveaways on social, making this experience even more magical.
Australia
For our friends in Australia, Butterbeer will be having its moment in the spotlight during the Harry Potter 25th Anniversary themed takeover of Chadstone in Melbourne – the largest retail and lifestyle destination in the Southern Hemisphere, launching in April.
That’s all for Butterbeer news right now, folks! Thirsty work, we’re sure you’ll agree. We’ll be back with more exciting announcements in the weeks ahead. Register for our newsletter to always get the latest wizarding world news – quicker than any owl.
† harrypotter.com does not recommend consumption of high sugar content food or beverage products for children under 13/16 years of age.
** Certain products and tickets referred to in this email are offered for sale by third parties and are subject to availability. Before purchasing from the third party, you will need to agree to their terms of purchase which you can find on their website. Any issues with your purchase should be directed to customer services teams at the respective third party – you can find contact information on their website.
The brand names included in this newsletter/promotion: Coffee Mate, McCormick, Peeps, Cinnabon, Maryland, Timex, Human, Goldfish, Kisses, LEGO, Keebler, Orly, Running Press, Cacau Show, Riachuelo.
