The immersive new Harry Potter destination will make you feel like you’re walking down the famous wizarding shopping street, with incredible Diagon Alley-themed areas and exclusive experiences around every corner. Today we can reveal the first official concept art for this magical new store, in the heart of the city where Harry’s wizarding story began:

Now let’s explore what’s inside…

London wizarding landmarks

The moment you step into the shop, you’ll be surrounded by the bustling sights, sounds, and spirit of Diagon Alley, with all sorts of hidden magical details and fun photo opportunities. Here are some of our favourites:

• The Ukrainian Ironbelly Dragon: Towering over the Gringotts area, the iconic dragon is a major centrepiece, watching over visitors just as it does over the vaults at Gringotts Wizarding Bank.

• The Leaky Cauldron: If you fancy a break with a Butterbeer pull up a chair at the Leaky Cauldron-themed food and beverage experience! And before you ask: Butterbeer Ice Cream is very much on the menu.

• The Knight Bus: ‘Take ‘er away, Ern’! A full-sized version of the ‘violently purple’ triple-decker bus is parked inside the shop, creating a wheely great photo opportunity. (Sorry, we couldn’t resist.)

Oxford Street exclusives

Want to get your hands on a rare magical object? Great news: there’s a full Oxford Street collection, including:

• The exclusive Diagon Alley Wand
• An Oxford Street exclusive Harry Potter Funko Pop!
• Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
• An exclusive Butterbeer label collection
• Clothing, stationery, accessories and so much more

Phew, that’s enough exclusives to satisfy a Malfoy!

More to be revealed...

If you’re as excited as we are about this major new Harry Potter Shop, stay tuned for more magical surprises to be revealed before opening day. We’ll bring you updates right here as fast as the owl post allows. You can also follow the Harry Potter Shop on Instagram or TikTok (@harrypottershop) if you’re old enough. Now to check our Hogwarts lists before we hit London…