Joining Harry Potter Shop King’s Cross as the UK’s only official Harry Potter retail destinations, this spellbinding shop is opening in a truly iconic British shopping location – Oxford Street!

Yes, covering 21,000 sq ft. and spread over two floors this flagship shop, located at The Ribbon, 134-140 Oxford Street, will be bursting with all sorts of wonderful wizarding goodies.

Transformed into a magical emporium, when fans step into the shop they can expect to feel as though they have been transported into the wizarding world with an interior that celebrates the much-loved locations found in both the books and the films. With photo opportunities, interactives and exclusive merchandise, it will be a ‘must see’ destination for fans and visitors to the capital.

Karl Durrant, WBD’s SVP Worldwide Retail provided us with a teaser of what fans can expect:

“Harry Potter is deeply rooted in British storytelling and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”

Not only is this the latest enchanting addition to the existing Harry Potter shops in New York, Chicago and Tokyo but it will also be a fantastic new addition to the collection of Harry Potter experiences in London including Warner Bros. Studio Tour London – The Making of Harry Potter and the Harry Potter Shop at King’s Cross.

With Harry Potter Shop Oxford Street set to open in Autumn, 2026, stay tuned as we will reveal all the thrilling details about this magical new shopping experience as we get them.