Running from 1st March to 31st of May, get ready for a foamy influx of Butterbeer buzz in the coming weeks.†
Some of you may remember that we officially launched Butterbeer Season last year, but this time, we have more activities, more events, more products and more delicious new concoctions to look forward to, wherever you are across the globe.
UPDATE! We can officially reveal the locations of our Butterbeer truck, a big moment of Butterbeer Season. This friendly vehicle will be traversing several US states across the summer with a selection of Butterbeer-treats for those that find it. The first stop will be in Bentonville, AR on 15th March. Then we go to Kansas City, MO on 16th March, Memphis, TN, on the 22nd March, and Nashville following up on the 23rd March. Woo!
Try Harry Potter: Hogwarts Mystery's 'Find the Butterbeer' event
A new in-game challenge will be available to Hogwarts Mystery players! Your task: find the Butterbeers hidden around wizarding world locations. Discover the frothy drink to snap up in-game goodies, including a free Wimbourne Wasps Quidditch Jersey as the final reward to unlock in-game for your character.
You can play Hogwarts Mystery right here.
A special competition is bubbling up at Warner Bros. Studio Tour London
From the 3rd March, Warner Bros. Studio Tour London is ringing in Butterbeer season with a new competition – giving one lucky winner and a friend the chance to visit the Studio Tour and try Butterbeer treats.
Visit the official website for more details on how to join in the fun.
New Butterbeer products to look out for
Something sweet
Especially for the season, Keebler have created special-edition Butterbeer Fudge Stripe Cookies that cleverly replicate the fluffy textures of cream soda and butterscotch.
Meanwhile, Hershey’s have recreated their iconic Kisses with a Butterbeer theme – complete with wizarding world packaging.
For something with more of a crunch, Goldfish have created Goldfish Butterbeer Flavored Grahams, packed with a butterscotch taste. And the snacks have even been shaped like a teeny tiny tankard and a Butterbeer keg to go along with the classic fish designs.
In the US, Skinny Pop popcorn has also created a special Butterbeer flavour for the season, perfect for a Harry Potter movie marathon, are we right?
From China, seek out the limited edition Butterbeer flavoured Pocky snacks, while Tully’s Japan promises frozen espresso Butterbeer treats.
Exciting new products
It’s not just about consuming Butterbeer, you know. The legendary branding of the wizarding drink has inspired some of our friends to create some cool products** to get your hands on this spring and summer. Here’s a couple that we’re particularly excited about.
Lionel has created a new Butterbeer range for their Harry Potter train collection
Any avid train collectors out there will be heartened to learn that Lionel has launched a beautiful collection of Harry Potter trains will be launching a new Butterbeer-themed range, including a refrigerator car, tank car and even Butterbeer-scented train smoke fluid. Collecting the whole set and laying it all out is the perfect way to blow off some steam.
Raise a toast to this Running Press’s Butterbeer Mini Mug set
Did someone cast Reducio here? Because these teeny tiny Butterbeer receptacles are adorably little. This 3-1/2 inch Butterbeer glass mug also comes with a 48-page guide book on Butterbeer, alongside a coaster to catch those rings.
Light up the room with Miniso’s Butterbeer scented candle - in shop only (China)
The caramel textures of Butterbeer lend themselves perfectly to this new scented candle, courtesy of China's Miniso. Styled to look like a little tankard, give your home a mini-wizarding pub vibe.
Scentsy's Wax Warmers - Butterbeer style! - US only
These Butterbeer-scented wax melts would make a cute gift for anyone who loves a bit of self-care. Enjoy the butterscotch aromas of the iconic wizarding drink anytime! Take a look.
ORLY launches Butterbeer nailcare (US only)
Available for US fans, beauty brand ORLY has announced a collection of Butterbeer scented products, ideal for Harry Potter fans who love to keep their nails on point. Shoppers can choose between Harry Potter Scented Nourishing Cuticle Oil, a Hydrating Cuticle Froth, Nail Polish Toppers and Quick Dry Nail Spray, all infused with that luscious Butterbeer scent.
Butterbeer events around the world
USA
Welcome back, the Butterbeer Truck
As mentioned above - we will indeed be seeing the return of the touring Butterbeer Truck.
In 2024, stateside Harry Potter fans discovered our friendly Butterbeer Truck crossing the country to deliver the comforting beverage wherever it parked. And what’s more – lucky people who found it were able to enjoy a Butterbeer for free and partake in surprise giveaways. Not to mention posing for a selfie for their troubles, Snape voice obviously.
A reminder of those all-important dates...
Saturday, 15th March: Bentonville, AR
12PM-6PM
- 406 S WALTON BLVD, BENTONVILLE, AR 72712
Sunday 16th March: Kansas City, MO
12PM-6PM
- ZONA ROSA 8640 N DIXSON AVE, KANSAS CITY, MO 64153
Saturday 22nd March: Memphis, TN
11AM-5PM
- TANGER OUTLETS 5205 AIRWAYS BLVD, SOUTHAVEN, MS 38671
Sunday 23rd March: Nashville, TN
12PM-6PM
- 5TH/BROADWAY 5036 BROADWAY, NASHVILLE, TN 37203
Keep an eye out on our social channels to discover more details of the Butterbeer Truck's epic journey.
Harry Potter New York’s Butterbeer Bar will be stocked with new goodies
The rustic delights of the Butterbeer Bar at Harry Potter Shop New York comes with enchanting refreshments served against a backdrop of bottles and bubbles. Fans can sample some brand-new treats from March 1st, including Butterbeer cookies, sundaes and a tasty new ice-cream topping. The store also boasts its own special Butterbeer label, designed by MinaLima, inspired by the Magical Congress of the United States of America, as seen in Fantastic Beasts and Where to Find Them. Plan your visit at the official site.
Sweet surprises in The Wizarding World of Harry Potter
Between 1st March until 31st May, The Wizarding World of Harry Potter at Universal Orlando Resort and Universal Studios Hollywood will offer guests a chance to enjoy Butterbeer in all-new ways – from sweet treats to themed merchandise, and more! Universal Beijing Resort will also join in on the celebration from 1st April to 31st May.
Guests can enjoy all-new limited-time treats, like the Butterbeer Cream Puff! Orlando and Hollywood are also welcoming back two fan favourites: the Butterbeer caramel and Butterbeer ice lolly and a limited-edition gold Butterbeer stein.
Fans can also shop Butterbeer merchandise at all three park locations, including new sweaters, socks, bags, keychains, and more – perfect for showcasing their love of Butterbeer wherever they are.
Check out the official website for more details.
Harry Potter: The Exhibition promises a Butterbeer bounty in Boston
At Harry Potter: The Exhibition, currently open in Boston, fans can celebrate the season with Butterbeer-inspired ticket packages that include admission, merchandise, and of course, the drink itself! Fans can also head to this location to sample the highly sought after all-new Butterbeer Goldfish while supplies last.
EUROPE
It’s a Butterbeer bonanza at Warner Bros. Studio Tour London – The Making of Harry Potter.
Fans of the iconic Studio Tour will be in Butterbeer heaven this summer: visitors will be able to attend the Butterbeer Bar (stocked with treats including cookies and the British delicacy – Butterbeer scones!) and discover more mouth-watering drinks and snacks at the Frog Café. You can learn more on the official site.
The Studio Tour will also be putting on a special competition, where you could win tickets to the experience or a kaboodle of Butterbeer goodies. Stay tuned to learn more on this one.
ASIA
Japan’s Harry Potter Cafe will have a Butterbeer-themed menu, while at Harry Potter – Mahou Dokoro, fans can expect to find new, bespoke merchandise. At Warner Bros. Studio Tour Tokyo – The Making of Harry Potter, (if you're old enough!) we suggest you follow @wbtourtokyo to keep up with the latest news there too...
Meanwhile, in Singapore, Harry Potter: Visions of Magic will be offering a special Butterbeer Season ticket package to include admission and a Butterbeer in a tankard for visitors with other surprises on site – in addition to themed digital photo opps!
That’s all for Butterbeer news right now, folks. Thirsty work, we’re sure you’ll agree. We’ll be back to tell you more very soon. Register to our newsletter to always get the latest wizarding world news, quicker than any owl.
† harrypotter.com does not recommend consumption of high sugar content food or beverage products for children under 13/16 years of age.
* Merchandise purchased via the Harry Potter Shop is subject to availability and stocks are limited. The Harry Potter Shop is operated by Warner Bros. Studios Leavesden Limited. Before making any purchase from the shop, please ensure that you read and are happy to agree to their terms of purchase. Any issues with your purchase should be directed to Warner Bros. Studios Leavesden Limited-you can find the relevant contact information here.
* * Certain products and tickets referred to in this email are offered for sale by third parties and are subject to availability. Before purchasing from the third party, you will need to agree to their terms of purchase which you can find on their website. Any issues with your purchase should be directed to customer services teams at the respective third party – you can find contact information on their website.
The brand names included in this newsletter/promotion: Keebler, Hershey’s, Goldfish, Skinny Pop, Pocky Snacks, Orly, Running Pass, Miniso’s, Sentsy, MinaLima, Lionel, Tully, and Lionel are all registered marks of their respective parent companies.
