Privacy

Updated: July 3rd, 2025

This policy explains how we collect, use, and disclose your data, and how we use cookies. It covers all the data collection activities (online and offline) of two Harry Potter entities, Wizarding World Digital LLC and Wizarding World Digital Limited ("we", "us" or "our"). When you use our websites or apps, play our games, visit our studio tours, purchase our products or services, or otherwise interact with our businesses online or offline (collectively referred to as “Services”), we may collect information about you (“Information”), including information considered “personal information” or “personal data” under applicable privacy laws.

This Privacy Policy is not for Services or experiences directed to children. If you would like more information about how we handle children’s Information, please visit our Children’s Privacy Policy.

This Privacy Policy contains:

  • Who Are the Data Controllers?
  • What Information Do We Collect?
  • What Are Our Sources of Information?
  • How Do We Use the Information We Collect?
  • Who Do We Disclose Your Information To?
  • What Do You Need to Know About Cookies and Other Identifiers?
  • How Can You Control Your Information?
  • International Transfers
  • How Do We Secure Your Information?
  • What Happens If We Change or Revise This Policy?
  • How Can You Contact Us?

Who Are the Data Controllers?

This privacy policy is provided by Wizarding World Digital LLC and its subsidiary Wizarding World Digital Limited, which jointly control how your personal information is used. The contact us section later in this policy explains how you can contact us.

In some cases, third parties may act as independent controllers of your personal information, as explained further below.

What Information Do We Collect?

We collect Information when you interact with our Services online or offline. In general, the Information we collect is either:

  1. Provided by you,
  2. Collected by us when you use our Services, or
  3. Given to us by third parties.

Where required by law, we get your consent to collect this Information. This Information includes:

  • Account and Contact Information: Name, phone number, postal address, email address, username, password, age, or birth date.
  • Payment, Purchase and Account Information: Credit, debit or other payment card information and Information about your subscription, account, purchases, or discounts.
  • Demographic Information: In limited cases, gender, physical or mental health, race, or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, or political affiliation.
  • Location Information: Coarse or precise location.
  • Device and Other Technical Information: Hardware, operating system, browser type, carrier, IP address, and unique identifiers.
  • Photos, Videos, or Audio Information: Images or recordings submitted by you or collected during events.
  • Usage and Viewing Information: Content viewed, pages visited, interactions recorded.
  • Social Media Information: Engagement and interaction data from social platforms.
  • Wizarding Passport™: Account details including house, wand, patronus, etc., and linked partner data.
  • Other Information You Provide: Event participation data, surveys, promotions, customer service interactions, and biometric data if applicable.

Depending on your country, some information may be considered sensitive and is treated accordingly.

What Are Our Sources of Information?

We may receive Information from:

  • Friends and Other People
  • Companies You Direct to Disclose Information
  • Affiliates and Third Parties
  • Linked Sites and Tools
  • Publicly Available Sources
  • Technology and Service Providers
  • Advertising and Marketing Partners
  • Joint Venture, Promotional, or Strategic Partners

We may combine this with information collected directly from you.

How Do We Use the Information We Collect?

We use Information only as permitted or required by law for purposes such as:

(1) Performing a contract with you

  • Providing access to content, products, and services
  • Processing registrations, competitions, and transactions
  • Sending updates about terms or policies

(2) Our or third parties’ legitimate interests

  • Responding to inquiries and support requests
  • Ensuring security and enforcing terms
  • Preventing fraud
  • Analyzing and improving services
  • Marketing and targeted advertising (where consent is not required)

(3) Your consent

  • Marketing communications (where consent is required)
  • Cookies and similar technologies
  • Precise location collection
  • Social logins and integrations

(4) Legal obligations

  • Responding to government or law enforcement requests
  • Compliance with legal requirements

Who Do We Disclose Your Information To?

  • Service Providers
  • Wizarding World Digital entities and affiliates
  • Business Partners and Third Parties
  • Sponsors, Co-promotions, and Branded Programs
  • Advertising and Marketing Companies
  • Legal and Law enforcement Purposes
  • Change of Control
  • Others with your consent

What Do You Need to Know About Cookies and Other Identifiers?

We use cookies and similar technologies to improve services, remember preferences, and personalize content and ads. Third parties may also use these technologies. See Google’s Privacy & Terms and Nielsen Digital Measurement Privacy Policy for more information.

How Can You Control Your Information?

You may have rights such as:

  • Right to know
  • Right to access and rectification
  • Right to erasure/deletion
  • Right to restriction of processing
  • Right to portability
  • Right to object
  • Right to withdraw consent
  • Right to lodge a complaint

To exercise rights, submit a request via the appropriate portal:

  • US residents: Privacy Center
  • Non-US residents: Harry Potter Individual Rights Request Portal

International Transfers

Your data may be processed in the UK or USA with appropriate safeguards in place for international transfers. Contact us for further details.

How Do We Secure Your Information?

We implement security measures but cannot guarantee complete security against all risks outside our control.

What Happens If We Change or Revise This Policy?

We may update this Policy periodically. Check back regularly to stay informed.

How Can You Contact Us?

Contact Wizarding World Digital LLC and Wizarding World Digital Limited:

Email: wbdprivacy@wbd.com

Mail:

  • Privacy Office, 4000 Warner Blvd., Bldg. 700, Burbank, CA 91522, USA
  • Warner House, 98 Theobalds Road, London WC1X 8WB, UK